“上门经济” 走红，开辟年轻人掘金新赛道

计划出门远行，家中“毛孩子”无人照料；临时想做美甲，又嫌去店里太麻烦；突然馋上大餐，无奈自己厨艺欠佳……生活里，你是否也有这样困扰的时刻？如今在中国长沙，一群“斜杠”青年为这些难题找到了巧妙解法——提供上门服务。随着都市生活节奏加快，各式各样“点对点”的上门服务如雨后春笋般涌现，“上门经济”正成为不少年轻人的“掘金”新赛道。

Planning a long trip but worried about leaving your pets unattended? Wanting a manicure but reluctant to visit a salon? Craving a gourmet meal but lacking cooking skills? These common dilemmas are now being solved by "slash youth" in Changsha, China, through innovative door-to-door services. As urban life accelerates, personalized on-demand services have burgeoned, turning the "doorstep economy" into a promising new frontier for young entrepreneurs.

进门前戴上一次性口罩、鞋套，并用酒精进行手部消毒；进门后观察猫咪的精神状态，清洁宠物食盆，添加猫粮和饮用水；在猫咪“大快朵颐”时，把宠物状态及时分享给客户；同步铲屎、添砂、清洁周边卫生……这是长沙90后小甜身为“宠托师”的工作日常。除了带来“情绪价值”，这份工作的收入也比较可观，遇上一些订单“爆棚”的假期，月入过万不是难事，平常每月也能有千元以上收入。

Before entering the door, put on a disposable mask and shoe covers and disinfect hands with alcohol. After entering, observe the cat's mental state, clean the pet's food bowl, and add cat food and drinking water. When the cat is "feasting", promptly share the pet's condition with the customer. At the same time, clean the cat litter, add cat litter sand, and clean the surrounding area... This is the daily work routine of Xiaotian, a post-90s "pet sitter" in Changsha. In addition to "emotional value", this job also has a considerable income. During holidays when there is an "explosion" of orders, it is not difficult to earn more than 10,000 yuan a month, and usually, one can earn more than 1,000 yuan per month.

除了上门喂养宠物，上门美甲、美容、做饭等服务也超火，成了年轻人赚钱的好路子。据统计，中国家庭服务领域市场规模预计到 2025 年将增至 2.12 万亿元。相关专业人士表示，“上门经济” 未来发展方向可能会更多元化，服务方式更智能，监管和规范也会更严格。还强调从业者、行业以及政府相关部门得共同努力，制定规范来保护消费者权益。你会选择上门服务吗？

Complementing pet care services, booming sectors like mobile manicures, in-home beauty treatments, and private chefs are reshaping consumer lifestyles. Industry projections estimate China's household services market will reach 2.12 trillion RMB by 2025. Experts foresee the "doorstep economy" evolving toward diversified service portfolios, smart service delivery systems, and strengthened regulatory frameworks. Stakeholder collaboration among service providers, industry associations, and government agencies is emphasized to establish quality standards and safeguard consumer rights. Would you consider using these convenient doorstep services?