湖南味走向世界！"湘菜出海中心"正式挂牌

The Hunan Cuisine Overseas Promotion Center officially launched on July 14, offering comprehensive support for restaurants and food brands expanding overseas—from policy guidance and logistics to compliance, branding, and digital marketing. Today, nearly 2,000 Hunan restaurants operate around the world. Backed by a 3-trillion-yuan overseas Chinese dining market, Hunan is accelerating its journey onto the global culinary map.

7月14日，湖南省"湘菜出海中心"正式挂牌，为企业提供从政策申报、跨境物流到品牌孵化、数字营销的全链条出海服务。全球现有近2000家湘菜馆，海外中餐市场规模约3万亿元，湘菜正在成为湖南对外开放最鲜活的名片。